Vermeer Launches Yearlong Campaign to Find Ultimate HDD Operator
Jan 04, 2013
Vermeer has announced a new campaign and video contest to promote horizontal directional drilling and the skilled professionals who contribute to the industry. Navigator Nation was created to show the passion and expertise drill operators have for their profession and elevate awareness for the new generation of HDD operators.
“I can tell you this will be an industry first,” said Vermeer marketing manager Jason Zylstra. “We understand how difficult day-to-day life can be on the jobsite, and the pride operators have in their work. This is our opportunity to salute these individuals and say thank you for your dedication.”
To kick off the campaign, Vermeer has launched a new website, NavigatorNation.com. This site is an interactive community for all HDD professionals and will feature video and image libraries showcasing HDD operators on jobsites discussing their backgrounds, what made them become operators and the challenges they face at each jobsite. New videos —both user-generated and Vermeer-generated — will be uploaded regularly, along with photos from around the world.
NavigatorNation.com will serve as the vehicle to find the Ultimate Operator with a video contest beginning Jan. 3, 2013. Contractors will be encouraged to profile their outstanding crew in video and upload to NavigatorNation.com. Site visitors can vote on their favorite operator profiles, and the operator who receives the most votes throughout the course of the year will be crowned the Ultimate Operator at the International Construction and Utility Equipment Exposition (ICUEE) in October.
For more information on Navigator Nation please visit www.navigatornation.com.